Mitchell 1 has announced a new feature to its SocialCRM shop marketing services that will allow shops to quickly and easily respond to customer reviews online, according to a press release.

The new Suggested Responses feature added to SocialCRM’s Google Optimization Suite, as part of its LocalSearch services, will generate distinct and customizable responses for shop owners to utilize to quickly reply to customer reviews on Google and SureCritic.

Mitchell 1’s Director of SocialCRM Marcus Mackell said that responding to customer reviews not only helps to address issues or comments customers may have, but can also help boost the business’s search engine optimization as well as improve its reputation and image.

“Consumer reviews play a crucial role in shaping customer buying behavior–particularly in the service business industry. This is especially true for the auto repair business, which thrives on trust, expertise and exceptional customer experiences,” Mackell stated. “Every single review, whether positive or negative, has the potential to impact an auto repair shop's bottom line.”