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Juan Garcia
Sales+Marketing

Making Collaborators of Competitors

Feb. 20, 2024
How Fifth Gear Automotive built a lucrative profit center on shop-to-shop referrals.

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Screenshot 2023 10 17 121949
Screenshot 2023 10 17 121949
Screenshot 2023 10 17 121949
Screenshot 2023 10 17 121949
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QuickChat: Retention Marketing for the Modern Shop

Oct. 17, 2023
Connor Tracy of KUKUI sits down with Matt Hudson of Ratchet + Wrench to discuss how shops can use marketing, software, and automation to retain customers amid fierce competition...
PeopleImages
Marketing Shops to Zoomers
Marketing Shops to Zoomers
Marketing Shops to Zoomers
Marketing Shops to Zoomers
Marketing Shops to Zoomers
Sales+Marketing

Marketing Your Auto Repair Shop to Zoomers

Sept. 25, 2023
How to capture the attention of Generation Z drivers.
Getty Images: Joe Belanger
Direct mail is a strong option for shops looking to get attention from customers.
Direct mail is a strong option for shops looking to get attention from customers.
Direct mail is a strong option for shops looking to get attention from customers.
Direct mail is a strong option for shops looking to get attention from customers.
Direct mail is a strong option for shops looking to get attention from customers.
Sales+Marketing

Go Postal—with Direct Mail

June 23, 2023
In an ever-connected world, shop owners should market to the mailbox for customer attention.
Conceptual Minds
A look at the outside of one of Wiygul Auto Clinic's locations after the shop rebranding.
A look at the outside of one of Wiygul Auto Clinic's locations after the shop rebranding.
A look at the outside of one of Wiygul Auto Clinic's locations after the shop rebranding.
A look at the outside of one of Wiygul Auto Clinic's locations after the shop rebranding.
A look at the outside of one of Wiygul Auto Clinic's locations after the shop rebranding.
Sales+Marketing

Creating a Lasting Impression

May 26, 2023
Northern Virginia-based Wiygul Automotive rebranded its shop as a signal of its commitment to its customers.
Adobe Stock Images
Website wireframe on a MacBook
Website wireframe on a MacBook
Website wireframe on a MacBook
Website wireframe on a MacBook
Website wireframe on a MacBook
Sales+Marketing

Numbers: Shops on the Web

April 19, 2023
A snapshot of how often shop owners update their websites.
Adobe Stock Images
Website for shops growth
Website for shops growth
Website for shops growth
Website for shops growth
Website for shops growth
Sales+Marketing

How to Put Your Website to Work

April 13, 2023
Three industry experts discuss how to turn your shop’s website into a powerful sales generation tool.
Girlington Garage Merch 1
Girlington Garage Merch 1
Girlington Garage Merch 1
Girlington Garage Merch 1
Girlington Garage Merch 1
Sales+Marketing

Is Shop Merch Worth the Effort?

March 27, 2023
Often seen as a novelty, shop merch could make you a few dollars—and a few customers.
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Valvoline

What ROI Can You Expect With a Marketing Partner?

Sept. 1, 2022
Do you know your marketing budget’s Return on Investment (ROI)? And is it money well spent? For many the answer might be no. You have a shop to run and it’s easy for marketing...