Rissy Sutherland says there are a number of ways to separate your shop from the competition when it comes to quality job candidates. Here's how one shop became the most desirable shop in its market.
Forming a connection with customers and building a fanatic following means telling your story. And if you follow the plan laid out by these marketing experts, you’ll not only get that story in front of your community, but ensure it wins you lifelong customers.
Great customer service comes down to positivity, teamwork and making sure customers enjoy the little things. Here is one standout service advisor's keys to create a strong customer service atmosphere.
Sometimes, to keep up, you don’t need a major shift—you just need to pivot. Here are two shop operators that were able to maintain their core values and beliefs while projecting a new image that fit into their changing surroundings.
Facebook videos are a great way to get your shop exposed on social media. With the new Facebook algorithm that promotes interactive content, having creative videos on your page that your customers can interact with is a great way to get your content seen.
Every auto shop needs to be active on social media. Sadly, many auto shops don’t even have a website, much less a social media presence. Here are six things Audra Fordin says you must be doing with your social media accounts.
When is that last time you experienced a “wow” moment as a customer? Well, you should be looking to inspire those moments in your customers with your shop.
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