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5 Ways Royalty Auto Service Grew a YouTube Channel, and a Much Broader Customer Base

June 26, 2025

From TikTok stardom to YouTube success, this Georgia-based father-son shop demonstrates how authentic content builds trust from viewers and customers worldwide.

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Trust Builds a Brand

Ivan Rioja-Scott

Feb. 14, 2025

iphone11promockupfeaturingawomanholdingherphone212

Sales+Marketing

Spark Launches Direct Mail, an Integration Tool

Ratchet+Wrench Staff Reporters

Jan. 16, 2025

Integrating digital and physical marketing tools can help shops reach more customers.

Sales+Marketing

Adding a Personal Touch

Tess Owings

Aug. 19, 2024

How this Ohio auto repair shop delivers exceptional customer service with unique hand-crafted leave behinds.

Sales+Marketing

Are Profit-driven Sales Goals Bad for Business?

Nolan O'Hara

July 25, 2024

Sales goals are essential, but execution is even more important.

Sales+Marketing

Numbers: Top 5 Marketing Tools Used by Auto Repair Shops

Chris Jones

April 11, 2024

A snapshot of how auto repair shops are targeting customers and prospects.

Sales+Marketing

Making Collaborators of Competitors

Alison Johnson

Feb. 20, 2024

How Fifth Gear Automotive built a lucrative profit center on shop-to-shop referrals.

Sales+Marketing

Social Media Savvy

Tess Owings

Nov. 15, 2023

How to convey your shop’s brand and personality through social media so you can post with purpose.

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QuickChat: Retention Marketing for the Modern Shop

Oct. 17, 2023

Connor Tracy of KUKUI sits down with Matt Hudson of Ratchet + Wrench to discuss how shops can use marketing, software, and automation to retain customers amid fierce competition...