While discounting can be a great way to increase your car count, it should also be used to focus on gaining loyal, long-term customers. Here's how one shop offered discounts in a profitable, sensible manner.

As a recent study noted, saying “no” to customers can cost auto repair shops around $23,000 in annual revenue. Matt Muilenburg, who conducted the study with his company Marchex, breaks down the study as he identifies the root of “negative” language and how can your shop effectively utilize more positive language.

There is a growing list of artificial intelligence options for auto repair shops. From reaching drivers to completing repairs, here’s a breakdown of AI designed to streamline communication with customers.

For shop owner Kim Auernheimer, the Kukui Dashboard has increased the flow of new clientele as well as determined what marketing processes are successful

Get to know SiriusXM® Service Lane for Shops.

Bill Rhodes discusses AutoZone's vision and dedication to its customers

In order to best serve your customers, you need to collect the necessary information

How the No. 1 social shop in the country changed Rissy Sutherland's mind on social media.

Getting a vanity number for your shop will increase your customer leads

By breaking down customers leads, Kukui helps shops figure out where to best spend its marketing budget

Every auto shop needs to be active on social media. Sadly, many auto shops don’t even have a website, much less a social media presence. Here are six things Audra Fordin says you must be doing with your social media accounts.