Two shops on the brink of going under: their stories, their isolated bottlenecks, and how they were able to solve each one of them to obtain growth and security.
Many customers might not know what it means to be ASE-certified or what a master technician is. Here are seven ways your shop can promote its technicians.
Turbo Tim’s Anything Automotive has imprinted itself into the minds of hundreds of loyal customers. As the shop grew to $2.1 million in sales last year, the marketing efforts have grown along with it and have been a key aspect to the business’ success.
While discounting can be a great way to increase your car count, it should also be used to focus on gaining loyal, long-term customers. Here's how one shop offered discounts in a profitable, sensible manner.
The very first words you say to a customer can put them at ease and lay the groundwork for a longer relationship. Here's how to form the perfect customer greeting.
As a recent study noted, saying “no” to customers can cost auto repair shops around $23,000 in annual revenue. Matt Muilenburg, who conducted the study with his company Marchex, breaks down the study as he identifies the root of “negative” language and how can your shop effectively utilize more positive language.
There is a growing list of artificial intelligence options for auto repair shops. From reaching drivers to completing repairs, here’s a breakdown of AI designed to streamline communication with customers.
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