Many customers might not know what it means to be ASE-certified or what a master technician is. Here are seven ways your shop can promote its technicians.
Turbo Tim’s Anything Automotive has imprinted itself into the minds of hundreds of loyal customers. As the shop grew to $2.1 million in sales last year, the marketing efforts have grown along with it and have been a key aspect to the business’ success.
While discounting can be a great way to increase your car count, it should also be used to focus on gaining loyal, long-term customers. Here's how one shop offered discounts in a profitable, sensible manner.
The very first words you say to a customer can put them at ease and lay the groundwork for a longer relationship. Here's how to form the perfect customer greeting.
As a recent study noted, saying “no” to customers can cost auto repair shops around $23,000 in annual revenue. Matt Muilenburg, who conducted the study with his company Marchex, breaks down the study as he identifies the root of “negative” language and how can your shop effectively utilize more positive language.
There is a growing list of artificial intelligence options for auto repair shops. From reaching drivers to completing repairs, here’s a breakdown of AI designed to streamline communication with customers.
From handling unruly customers to responding to negative reviews, there are plenty of tips shop owners can take from restaurants when it comes to quality customer service. Here are six tips the two customer service experts offer for servicing a customer base.
For shop owner Kim Auernheimer, the Kukui Dashboard has increased the flow of new clientele as well as determined what marketing processes are successful
Rissy Sutherland says there are a number of ways to separate your shop from the competition when it comes to quality job candidates. Here's how one shop became the most desirable shop in its market.
Forming a connection with customers and building a fanatic following means telling your story. And if you follow the plan laid out by these marketing experts, you’ll not only get that story in front of your community, but ensure it wins you lifelong customers.
Great customer service comes down to positivity, teamwork and making sure customers enjoy the little things. Here is one standout service advisor's keys to create a strong customer service atmosphere.
Sometimes, to keep up, you don’t need a major shift—you just need to pivot. Here are two shop operators that were able to maintain their core values and beliefs while projecting a new image that fit into their changing surroundings.
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