Turbo Tim’s Anything Automotive has imprinted itself into the minds of hundreds of loyal customers. As the shop grew to $2.1 million in sales last year, the marketing efforts have grown along with it and have been a key aspect to the business’ success.
While discounting can be a great way to increase your car count, it should also be used to focus on gaining loyal, long-term customers. Here's how one shop offered discounts in a profitable, sensible manner.
As a recent study noted, saying “no” to customers can cost auto repair shops around $23,000 in annual revenue. Matt Muilenburg, who conducted the study with his company Marchex, breaks down the study as he identifies the root of “negative” language and how can your shop effectively utilize more positive language.
There is a growing list of artificial intelligence options for auto repair shops. From reaching drivers to completing repairs, here’s a breakdown of AI designed to streamline communication with customers.