If you are considering sending direct mail to your database of current or lapsed customers, there are three very important things you need to consider.
Jim Lang, CEO and founder of Lang Aftermarket, shares how foreign nameplates will impact the market and how repair shops need to re-evaluate their work mix to stay relevant.
M5 Management Services Inc consultants share their advice on how a dealership team can increase points of sale with the customer without losing the customer’s trust.
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