As a recent study noted, saying “no” to customers can cost auto repair shops around $23,000 in annual revenue. Matt Muilenburg, who conducted the study with his company Marchex, breaks down the study as he identifies the root of “negative” language and how can your shop effectively utilize more positive language.
When you’re a shop for everyone, your services must have mass appeal. But when you’re a shop for your ideal customer? Everything becomes much easier. From market evaluation to branding to labor rate alterations, here’s how to reel your optimal customer in.
If you don’t understand advanced driver-assistance systems, Dave Hobbs says you’re not just going to lose customers to dealerships and progressive shops—you’re going to put drivers in danger. Here’s what you need to understand about these systems and how you can properly educate customers on the technology.