Sometimes, to keep up, you don’t need a major shift—you just need to pivot. Here are two shop operators that were able to maintain their core values and beliefs while projecting a new image that fit into their changing surroundings.
Thank you cards are an easy step toward establishing a personalized relationship with your customers. On top of that, they can improve customer retention. Here’s how you plan for a consistent process for writing, sending out and tracking an ROI for thank you cards.
When you’re a shop for everyone, your services must have mass appeal. But when you’re a shop for your ideal customer? Everything becomes much easier. From market evaluation to branding to labor rate alterations, here’s how to reel your optimal customer in.