Branding

ARTICLES

Build a Fanatic Following

Forming a connection with customers and building a fanatic following means telling your story. And if you follow the plan laid out by these marketing experts, you’ll not only get that story in front of your community, but ensure it wins you lifelong customers.
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Selling Your Brand to the Public

Before potential customers agree to become lifetime customers, they’ll need to trust the brand they’re committing to. Here is an exploration of two successful operations’ marketing efforts.
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How to Attract Your Optimal Customer

When you’re a shop for everyone, your services must have mass appeal. But when you’re a shop for your ideal customer? Everything becomes much easier. From market evaluation to branding to labor rate alterations, here’s how to reel your optimal customer in.
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Three shop operators share how they helped their respective businesses reach new heights

How They Did It

Three shop operators share how they helped their respective businesses reach new heights
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