Branding

ARTICLES

Strike a Balance

By finding ways to focus heavily on the customer, Sommer's Automotive has found a way to create a brand that focuses heavily on the emotional aspect 


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A Real-World Look at the Business of Car Share

Servco Pacific's car-sharinig program is the first major business set to launch under Toyota’s global Mobility Services Platform. The program has proven to be not only an additional business segment, but it also holds significant potential for fixed ops and the ability to service those in-demand vehicles.
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Build a Fanatic Following

Forming a connection with customers and building a fanatic following means telling your story. And if you follow the plan laid out by these marketing experts, you’ll not only get that story in front of your community, but ensure it wins you lifelong customers.
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