Forming a connection with customers and building a fanatic following means telling your story. And if you follow the plan laid out by these marketing experts, you’ll not only get that story in front of your community, but ensure it wins you lifelong customers.
Sometimes, to keep up, you don’t need a major shift—you just need to pivot. Here are two shop operators that were able to maintain their core values and beliefs while projecting a new image that fit into their changing surroundings.
Thank you cards are an easy step toward establishing a personalized relationship with your customers. On top of that, they can improve customer retention. Here’s how you plan for a consistent process for writing, sending out and tracking an ROI for thank you cards.
When you’re a shop for everyone, your services must have mass appeal. But when you’re a shop for your ideal customer? Everything becomes much easier. From market evaluation to branding to labor rate alterations, here’s how to reel your optimal customer in.