Servco Pacific's car-sharinig program is the first major business set to launch under Toyota’s global Mobility Services Platform. The program has proven to be not only an additional business segment, but it also holds significant potential for fixed ops and the ability to service those in-demand vehicles.
Forming a connection with customers and building a fanatic following means telling your story. And if you follow the plan laid out by these marketing experts, you’ll not only get that story in front of your community, but ensure it wins you lifelong customers.
Sometimes, to keep up, you don’t need a major shift—you just need to pivot. Here are two shop operators that were able to maintain their core values and beliefs while projecting a new image that fit into their changing surroundings.