Much like Chick-fil-A, Coca-Cola, and GEICO, your brand needs to be recognizable to the people you serve. Aaron Stokes talks about how shop owners can build their brand, develop their voice, and attract more customers in this week's episode of Ratchet+Wrench Radio.

Visionary leaders build for tomorrow today.

From a putting green to haircuts to a saltwater fish tank, Scott’s Auto Center is uniquely itself. 

 59 Auto Repair treats every employee like a member of the family, which led them to be named one of Ratchet+Wrench’s 2022 Best Workplace winners.

Quality Automotive Servicing focuses on creating a cycle of success between management and team.

Silver Lake Auto and Tire Centers aims to be of one mind and purpose; to grow one another and to grow within the community. 

Columnist Joe Marconi reflects on his career in the auto industry. 

Ten years of (asking for and) sharing your stories. 

Renovations have elevated this shop’s appeal for all customers. 

The key to a better new year.

Retention, not location, builds strong companies. 

How Kaleb Zeringue relies on Techron to give away reliable cars to people in his community