Forming a connection with customers and building a fanatic following means telling your story. And if you follow the plan laid out by these marketing experts, you’ll not only get that story in front of your community, but ensure it wins you lifelong customers.
When you’re a shop for everyone, your services must have mass appeal. But when you’re a shop for your ideal customer? Everything becomes much easier. From market evaluation to branding to labor rate alterations, here’s how to reel your optimal customer in.
As executive secretary for Pro Auto Care, Suzette Burgess combines her giving nature with business know-how to keep profits up and morale high. She breaks down what makes her so successful at her job.
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