Find Your Ideal Customer July 1, 2020 Tess Collins No Comments A guide to targeting, acquiring and retaining your ideal customer.Read More
Sponsored By Tekmetric Are Your Auto Repair Partnerships a Two-Way Street? June 1, 2020 Advertiser Content No Comments How to determine the value of partnership programsRead More
Sponsored By AutoZone Ensure Maximum Return for your Shop May 1, 2020 Advertiser Content No Comments Drive efficiency and profitability by combining leading OE-quality parts with the industry’s premier OEM repair information and softwareRead More
Sponsored By Automotive Training Institute Follow Up to Gain More Customers in your Area April 1, 2020 Advertiser Content No Comments These simple solutions from ATI will bolster your bottom lineRead More
Reputation for Retention March 9, 2020 No Comments Through clear communication and customer appreciation, this manager has achieved high customer retentionRead More
Sponsored By Tekmetric How Giving and Receiving Benefits Auto Shops February 26, 2020 Advertiser Content No Comments Philanthropy and community outreach can be as profitable as it is rewardingRead More
Win the Referral January 21, 2020 Tess Collins No Comments 4 keys to getting customers to recommend your business to friends and familyRead More
Sponsored By Shopmonkey Protect Your Shop, Team & Investments with DVI December 12, 2019 Advertiser Content No Comments Digital Vehicle Inspections protect your shop from litigationRead More
Win with Walkarounds December 4, 2019 Tess Collins No Comments Processes like vehicle walkarounds help elevate the customer experience. Read More
Sponsored By Shopmonkey 5 Reasons Why You Should Be Texting Your Customers November 1, 2019 Advertiser Content No Comments The data is clear—mobile solutions create faster, simpler and more effective appointments, approvals and communication with your customersRead More
Sponsored By Mail Shark Reach More Customers with Direct Mail August 30, 2019 Advertiser Content No Comments Leverage the Power of the USPS with Mail Shark. Read More
Sponsored By Parts Plus What is First-Class Service and Peace of Mind Worth? August 30, 2019 Advertiser Content No Comments The Roadside Assistance and 36-Months/36,000-Miles Warranty from Parts Plus ensures premier benefits for your customers.Read More
Get To Know Your Customers January 21, 2019 Kiley Wellendorf No Comments Have you met your average customer?Read More
Building a Marketing Plan Around Your Customers September 1, 2018 Joe Marconi One Comment According to Joe Marconi, a solid marketing plan begins and ends with the customer experience.Read More
The Industry’s Customer Perception Cure August 1, 2017 Audra Fordin No Comments It’s time to rethink—and overhaul—the way we talk to and treat customers.Read More
The Importance of Tracking Your Net Promoter Score January 1, 2017 No Comments Why Net Promoter Score is a crucial metric for any shop to trackRead More
Keys to Online Customer Reviews August 1, 2016 Anna Zeck No Comments How to leverage online customer reviews for continued growthRead More
G&C Tire & Auto Service August 1, 2016 Jeff Knoespel No Comments A look inside the community-focused Chantilly, Va., shopRead More
Why Independent Repair Shops Win August 1, 2016 Joe Marconi No Comments There is one aspect of our businesses that will always give us an edge over dealerships and chainsRead More
A Worthy Investment July 1, 2016 Travis Bean No Comments Jamie Dodd focused on branding her shop’s customer service to raise annual revenue 35 percentRead More
Compound Interest May 1, 2016 Audra Fordin No Comments Every customer should be viewed as an opportunity for referralsRead More
How Shops Impact Car-Buying Decisions August 1, 2015 Anna Zeck No Comments Charlie Gorman, former COO of the Equipment and Tool Institute, explains the results of the organization’s market research study on new car–buying preferences of consumersRead More
Customers Explain Why They Stay Loyal May 1, 2015 Anna Zeck No Comments Customers share what keeps them committed to their favorite shopsRead More
Getting the Most Out of CRM February 1, 2015 Bryce Evans No Comments More shops are committing marketing dollars to CRM services, but customers aren’t noticing. Where’s the disconnect?Read More
Listen to Your Customers December 1, 2014 Mitch Schneider No Comments Making significant business changes without considering customer impact can lead to troubleRead More
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