<a class="current-issue-dropdown__title-link" href="/publications/1-ratchet-wrench">Current Issue

NextGear allows any shop or technician to access BOLT ON’s suite of mobile repair solutions

Mitchell 1

Hi-Tech Tools Make the Shop

May 1, 2020

From boat racing to auto repair, Randy Waitman knows that tech is king

A Solid Home Base

May 1, 2020

Throughout the years, and with multiple new companies and products entering the industry, Ryan Clo relies on Kukui as his base platform.

Measuring Up

April 1, 2020

Create an online presence that attracts new customers and allows you to track your growth.

Shopmonkey

5 Reasons Why You Should Be Texting Your Customers

November 1, 2019

The data is clear—mobile solutions create faster, simpler and more effective appointments, approvals and communication with your customers

Tips to Identify Your Ideal Market

September 27, 2019

Abby Patterson

One Comment

Marketing experts in and out of the industry share tips on how to find your ideal target market and brand your company in the process.

2019 All-Star Executive: Dwayne Myers

September 1, 2019

Abby Patterson

When it comes to getting younger generations into the automotive industry, Dwayne Myers is leading the way.

Autoshop Solutions

Boost Your Sales, Revenue and Brand

July 31, 2019

Autoshop Solutions is more than a marketing company; it's an ally for your business.

UpSwell

How Do You Make Marketing Decisions—With Your Gut or Data?

July 3, 2019

Mudlick Marketing provides integrated data solutions to drive business forward.

Investing in the Future

July 1, 2019

You may be successful right now, but in order to stay relevant, it’s imperative to think of ways to advance your operation.

Crush the Numbers

June 19, 2019

Kukui’s All-in-One Success Platform can help turn data into revenue.

Breaking Down the Customer Experience

June 3, 2019

To win a customer for life, you need to impress and then retain them.

Meet the Staff

May 16, 2019

Including information on individuals in the dealership helps create transparency.

Break Down Your Marketing Budget

April 23, 2019

A shop owner from Minnesota shares tips on how his marketing budget works for his business.

Creating an Online Payment Portal for Customers

February 18, 2019

A shop owner discusses how his business set up an online payment option for customers to utilize.

Get To Know Your Customers

January 21, 2019

Have you met your average customer?

Find Your Voice to Reach Customers

January 14, 2019

Precision Auto Repair & Sales created a radio show to promote their business and better understand what customers are looking for.

Measuring the Effectiveness of your Marketing Efforts with the Kukui Dashboard

August 1, 2018

For shop owner Kim Auernheimer, the Kukui Dashboard has increased the flow of new clientele as well as determined what marketing processes are successful

[unpublished version]

You Can’t Manage What You Don’t Measure

May 8, 2018

By breaking down customers leads, Kukui helps shops figure out where to best spend its marketing budget

A Full Circle Online Marketing Approach

April 10, 2018

From building a website to analyzing the data—Kukui is with its customers throughout

Full RWMC Sessions Available on Video

November 13, 2017

The video sessions from the 2017 Ratchet+Wrench Management Conference are now available.

Autotext.me Digitial Vehicle Inspection Add-on Feature

August 1, 2016

Tess Collins

The digital vehicle inspection feature of autotext.me allows shops to send photos and notes along with the estimate to its customers

Six Website Mistakes that Could be Turning Customers Away

May 1, 2016

Anna Zeck

Avoid these common missteps to create a more engaging site

Pay-Per-Click Turnaround

August 1, 2015

Anna Zeck

After exceeding his budget on a poorly managed pay-per-click campaign, Dan Garlock decided to overhaul the effort

The Shop of Tomorrow

June 1, 2015

Bryce Evans