<a href="/publications/1-ratchet-wrench" class="current-issue-dropdown__title-link">Current Issue

Mudlick Marketing provides integrated data solutions to drive business forward.

Crush the Numbers

June 19, 2019

Kukui’s All-in-One Success Platform can help turn data into revenue.

Break Down Your Marketing Budget

April 23, 2019

A shop owner from Minnesota shares tips on how his marketing budget works for his business.

Creating an Online Payment Portal for Customers

February 18, 2019

A shop owner discusses how his business set up an online payment option for customers to utilize.

Get To Know Your Customers

January 21, 2019

Have you met your average customer?

Find Your Voice to Reach Customers

January 14, 2019

Precision Auto Repair & Sales created a radio show to promote their business and better understand what customers are looking for.

Measuring the Effectiveness of your Marketing Efforts with the Kukui Dashboard

August 1, 2018

For shop owner Kim Auernheimer, the Kukui Dashboard has increased the flow of new clientele as well as determined what marketing processes are successful

[unpublished version]

You Can’t Manage What You Don’t Measure

May 8, 2018

By breaking down customers leads, Kukui helps shops figure out where to best spend its marketing budget

A Full Circle Online Marketing Approach

April 10, 2018

From building a website to analyzing the data—Kukui is with its customers throughout

Full RWMC Sessions Available on Video

November 13, 2017

The video sessions from the 2017 Ratchet+Wrench Management Conference are now available.

Autotext.me Digitial Vehicle Inspection Add-on Feature

August 1, 2016

Tess Collins

The digital vehicle inspection feature of autotext.me allows shops to send photos and notes along with the estimate to its customers

Six Website Mistakes that Could be Turning Customers Away

May 1, 2016

Anna Zeck

Avoid these common missteps to create a more engaging site

Pay-Per-Click Turnaround

August 1, 2015

Anna Zeck

After exceeding his budget on a poorly managed pay-per-click campaign, Dan Garlock decided to overhaul the effort

The Shop of Tomorrow

June 1, 2015

Bryce Evans

Inside a technology-driven repair facility setting precedent for an ever-changing industry

Understanding Recent Google Search Changes

June 1, 2015

Anna Zeck