March 12, 2014—The Car Care Council and analysts from Google will offer a webinar for the auto care industry on March 20, as part of National Car Care Month.
The webinar, entitle “Spring into Maintenance,” will provide analytics on consumer spending trends as it pertains to auto service. Some topics include:
• How many people pursue seasonal maintenance in the spring, and how many are proactive drivers seeking routine maintenance?
• Are drivers getting their vehicles serviced at dealers or service centers? Where do they do their research to determine where to take their car?
• How do successful brands reach, inform, and influence full-service consumers and do-it-yourself drivers?
• How can businesses use National Car Care Month to boost consumer awareness of maintenance and drive more business?
The webinar is set for 2 p.m. EST. Registration is available online. For more information, visit www.carcare.org.
