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Learning Resources

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Even in a tough economy, your auto shop can thrive. Learn practical marketing strategies to boost visibility, build trust, and turn online traffic into paying customers.
June 25, 2025
inboundmarketing
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Learn proven inbound marketing strategies to attract, engage, and convert customers. Discover how to optimize your website, leverage social media, create compelling content, and...
May 9, 2025
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Discover 5 proven strategies to increase your brand’s visibility and connect with your target audience on social media.
May 9, 2025
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Your reviews can make or break a sale. Discover how active reputation management builds trust, improves visibility, and drives real revenue growth—without adding more to your ...
May 9, 2025

Podcasts

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In this episode, Mike Jones of Discover Leadership Training reveals why motivation fails, communication mistakes leaders make, and secrets to lasting discipline.
June 25, 2025
Josh Parnell
We're living through uncertain and changing times. In this episode, Josh Parnell of Limitless Leadership talks about how to lead without wavering.
June 18, 2025
Steve Dawson Hunter Engineering
For shop owners aware of ADAS but who haven't started preparing, here are the essential steps to this profitable service offering.
June 11, 2025
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Mental health therapist Margaret Light talks about the impact of mental health on decision-making in business and shares tips on how to bounce back from a bad decision.
June 4, 2025

Videos

Ratchet Wrench: MWACA April Quick Chat
Sponsored
Learn more about the 2025 VISION Hi-Tech Training & Expo and the importance of continuing education in the industry.
May 5, 2025
Modern Automotive Battery Technology
Explore the cutting-edge developments in automotive battery technology with Erik Screeden and Dan Autey, providing essential guidance for industry professionals.
April 29, 2025
Solutions that drive results
Sponsored
Partnering with Valvoline™ is about more than using any number of products from our comprehensive portfolio in your shop. It’s about helping your business thrive.
March 13, 2025
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Connor Tracy of KUKUI sits down with Matt Hudson of Ratchet + Wrench to discuss how shops can use marketing, software, and automation to retain customers amid fierce competition...
Oct. 17, 2023

Shop Life

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Roy Foster found his fulfillment in the auto repair industry—now, he uses his place as a shop owner to help others thrive.
June 23, 2025
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Owner Levi Glover has always been focused on cultivating a recognizable brand name, which he’s achieved through the use of striking colors and an inviting space for all customers...
June 19, 2025
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Building 100 years of customer trust through quality, service, and innovation
June 17, 2025
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Ratchet+Wrench spoke with Jamie Walton, executive vice president of Merchandise & Stores at NAPA, about what sets NAPA apart and how the company continues to support its customers...
June 5, 2025

Columnists

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In his October column, Todd Hayes talks about how auto repair shops can raise their rates through better quality service.
Sept. 30, 2024
Contributed
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Planning for retirement and getting the most out of your assets can be a challenge.
Sept. 17, 2024
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A clear and compelling vision is more than just a motivational tool, it's the driving force behind growth and the guiding light for every decision in your business.
Sept. 10, 2024
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Understand your shop's culture and craft it to make a tool for long term success and growth.
Sept. 6, 2024

Operations

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After a fire burned their shop to the ground, the team at Curt's Auto Repair found a way to come out stronger.
June 16, 2025
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Sponsored
Efficiency and security are nonnegotiable in the fast-paced world of auto care and service centers. That’s where high-speed industrial doors come in, helping facilities ...
June 1, 2025
smartboy10 /DigitalVision Vectors/ Getty Images
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Discover how auto repair shops are adapting to increased costs and supply chain disruptions caused by tariffs.
May 16, 2025
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This shop has found a way to make employees’ dreams come true.
April 22, 2025

Leadership

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American Pride Automotive has a robust system within its shop to help keep its employees motivated and constantly advancing their role within the company.
April 29, 2025
choochart choochaikupt / iStock / Getty Images Plus
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Creating the right succession plan for your shop helps the industry continue to grow and advance.
April 25, 2025
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An award-winning shop owner shares how he makes his employees well-being a priority.
April 1, 2025
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Finding a balance with work and family life is an entirely different challenge–especially when life throws unexpected curveballs.
Jan. 27, 2025

Sales+Marketing

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From TikTok stardom to YouTube success, this Georgia-based father-son shop demonstrates how authentic content builds trust from viewers and customers worldwide.
June 26, 2025
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A strong auto repair brand is the steppingstone into multi-store ownership and a way to reach a entire generation of new potential customers.
Feb. 14, 2025
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Integrating digital and physical marketing tools can help shops reach more customers.
Jan. 16, 2025
Fascinadora
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How this Ohio auto repair shop delivers exceptional customer service with unique hand-crafted leave behinds.
Aug. 19, 2024