March 18, 2019—U.S. Auto Parts Network Inc. has appointed David Meniane to chief operating officer, a newly created position, as well as chief financial officer, succeeding Neil Watanabe.
Meniane brings extensive experience in consumer products as both an operator and financier. He previously served as executive vice president of L.A. Libations, an incubation partner to the Venturing & Emerging Brands group at the Coca-Cola Company. During his tenure, he oversaw the successful launch of three profitable business units and three new companies, while growing L.A. Libations' EBITDA by 280 percent and investment portfolio value by 73 percent
"David's successful track record in growing consumer brands, along with his expertise in finance and accounting will be a strong asset for our executive team," said Lev Peker, chief executive officer of U.S. Auto Parts. "As online demand for aftermarket auto parts continues to grow, we plan to revamp our e-commerce channels and optimize our marketplace presence to better capitalize on this expanding consumer base. I believe David will provide the necessary operational and financial expertise needed to enhance our platform and help return the company to growth.
"I would also like to thank Neil for his contributions to the company over the last four years, and wish him the best in his future endeavors."
Meniane currently serves on the board of directors for Space Shake and Relentless Trade Solutions. He holds a Master of Business Taxation from the University of Southern California and is also a licensed CPA in the state of California.
"U.S. Auto Parts has created a strong brand and exceptional online platform to provide consumers with aftermarket auto parts. I look forward to leveraging my experience as both an operator and financier as we deploy various investments in technology and marketing designed to accelerate growth," Menaine said.
